01522 262687 taryn@fcmmedia.co.uk

What Makes You Special?

It’s an interesting question and one which I was asked recently. How do you answer? In Britain we’re very much taught not to be a bragger or to “blow our own trumpets”, so it’s ingrained in us from an early age not to think of ourselves in that way. But of course, each and every one of us is special.. It may be a skill that we have, a success record we can prove or just simply a wonderful nature that shines. When it comes to business however, being special, excelling, standing out, this is an amazing thing and one that should be promoted. Writing posts that celebrate your achievements and note your success, tell potential clients of your worth and encourage new customers to engage with you. Don’t hide your sparkle moments, let everyone share with you that thing that has given rise to a bubble of happiness, achievement or just a chance to step back and say “I did it”.  You’ll see that your connections are only too happy to say “that’s great” or “well done” and more doors will open for you. As for my answer – well, I give business owners a chance to showcase their brilliance which in turn, I guess, makes me special.. If you’d like me to help you tell the world you’re great, then please message me!    ...

A little Rant

I have tried very hard over the last few weeks not to become engaged in the political rants however I’m bloody tired of seeing people’s opinions forced upon me. Right now I don’t believe we have anyone capable of being the leader this country needs. We need someone to stand up and say NO! We need someone who is going to say it’s time to sort out our own house before we stick our nose elsewhere. And we need someone who is not in it for their own greed, agenda or ego. When we have no empty boarded up houses and no homeless on our streets, when we have our own industry manufacturing and exporting again, when we have our NHS strong and our economy stable THEN and only then should be be considering how involved we can become with foreign troubles. I work hard to run my business, pay my bills and ensure that my own house in is order – whilst this may be a simplistic view, this is how I feel we should be looking at the future. We had an incredible country. We were leaders in innovation, technology and we strove to be great – unfortunately the leaders we had then no longer exist. Until we find someone with the backbone to fight for this country and all those those that live here – regardless of their race or their nationality then we will continue to fail. I don’t advocate handing out benefits to those who are not in need or indeed have not earned it – and by that statement I include every lazy...

Do You Really Want Me?

On Friday morning I was “treated” to a sales call.  Now I was expecting the call having enquired about their services.  It was a well know business growth company that had been recommended.  I should state that I wasn’t overly impressed with their product or the cost, so I already had reservations, however I was willing to hear the chap out. I came off the phone 1 hour and 40 minutes later, having written a blog and done various office tasks, with no desire to ever hear from them again! I’m not a sales person.  I don’t like sales. BUT, I do know that talking at a prospective client is not the way to gain business. I timed him, at one point and he talked without pause or without interacting with me for over 20 minutes! Surely the aim of the call is to get me to buy in – not bore me? Once the call had ended and I had explained that I was not interested, I thought about how the market has changed and yet how perceptions haven’t.  The US style, hard sell is becoming more and more common, particularly with marketing events and coaching but from what I can tell, (and having spoken to other business owners who are of my age group) it doesn’t work. Interestingly still, my son who is 18, hovered in the office and listened for a while (the call was on hands free) and he made several notes to me along the lines of “when is he going to stop and breath” and “is he reading a script?” So perhaps the younger generation...

You’re In The Wrong Place

So yesterday morning I happened upon Radio 2 and caught the end of Jeremy Vine disparaging LinkedIn.  Firstly I was surprised that they were talking about social media and secondly that the overall opinion seemed to be that LinkedIn no longer had value.. Which then got me thinking about how often I’m seeing the daily dross appear in my stream and how often I think to myself “oh for goodness sake you’re not on Facebook here, you’re posting this nonsense in the wrong place.” How has this happened?  I have run many training courses on the use of social media in business and one of the statements I have stood by time and again is that LinkedIn is on the far end of the “social” scale.  It’s not a place for family images, quizzes, or the “look at me giving my time/breakfast/lunch money to the homeless” selfie. It’s a place to talk about business.  It’s your online professional networking event.. You wouldn’t show up to a breakfast network meeting and whip out your holiday snaps, nor would you make an inappropriate pass at someone you found attractive and you certainly wouldn’t spam everyone when you got home, including those in the same industry as you.. So why do it online? Is it purely a lack of understanding as to what LinkedIn is for, or are more and more people blurring the lines between business and social? Of course it’s argued that Facebook is also a business tool, but again there is a separation in the form of accounts and business pages (don’t get me started on the horror of...

The Write People

As you may know, last week I attended the London Book Fair.  To be honest I had a fair amount of trepidation on the days running up to it, for a sole proprietor that was a lot of expense, time and energy – so was it worth it? I can honestly say that it was. I was lucky enough that my stand was in an area that had good footfall but more importantly I was surrounded by people who not only had exhibited for many years but who were willing to share their knowledge and experience. Overnight I gained a support network. I was given a crash course on how to manage a successful stand, advice on how to make the most of the 3 days and industry information that no amount of Googling would have given me. On the first day of the show I was on my own, the obvious fears of leaving the stand for coffee breaks were non existent as the lady next to me ensured that all my valuables were safe, the gentlemen opposite made the most fabulous Beduin coffee and tea and when they though I was flagging made sure I drank and ate dates.. Their generosity knew no bounds. Everyone I spoke to took the time to share knowledge and be relaxed and friendly.  Sure the big stands were open only to those with appointments but that didn’t matter. I met some of the most eccentric, funny, determined characters all willing to take time out and chat. And on top of that I surpassed all of my goals and came away a...