The FCM Business and Marketing Blog – bringing you the articles that boost your business

What Makes You Special?

It's an interesting question and one which I was asked recently. How do you answer? In Britain we're very much taught not to be a bragger or to "blow our own trumpets", so it's ingrained in us from an early age not to think of ourselves in that way. But of course,...

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A little Rant

I have tried very hard over the last few weeks not to become engaged in the political rants however I'm bloody tired of seeing people's opinions forced upon me. Right now I don't believe we have anyone capable of being the leader this country needs. We need someone to...

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Do You Really Want Me?

On Friday morning I was "treated" to a sales call.  Now I was expecting the call having enquired about their services.  It was a well know business growth company that had been recommended.  I should state that I wasn't overly impressed with their product or the cost,...

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You’re In The Wrong Place

So yesterday morning I happened upon Radio 2 and caught the end of Jeremy Vine disparaging LinkedIn.  Firstly I was surprised that they were talking about social media and secondly that the overall opinion seemed to be that LinkedIn no longer had value.. Which then...

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The Write People

As you may know, last week I attended the London Book Fair.  To be honest I had a fair amount of trepidation on the days running up to it, for a sole proprietor that was a lot of expense, time and energy - so was it worth it? I can honestly say that it was. I was...

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Virtually There

So roughly 8 weeks ago on the spur of the moment, I booked a stand for the London Book Fair. 3 Days in Olympia, what could be better? Of course having never exhibited before, there were a lot of things I didn't know about, hadn't considered and quite honestly scared...

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Birthday Bashes

So this week we're all saying Happy Birthday to Twitter, now 10. A pretty big milestone in the life of a social media platform, but what exactly does it do for you? I get asked time and again, how can Twitter effectively be used as a business tool, isn't it just about...

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What Is Facebook Flex Targeting?

When it comes to paid advertising, Facebook was already in someways leading the pack with it's targeting software, and now they have firmly upped their game. Flex targeting has been running for a while on 3rd party software but is now available to all. So "what does...

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Should You Worry About PPC Changes?

You may have heard that Google has now decided to remove the right hand ad column. What will this mean for your PPC campaign? For months I have been advising my clients that they needed their ads to appear top left, particularly for mobile users.  Therefore it comes...

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Where Is the Profit in Social Media?

The value of social media to your business is not easily expressed in dollars, euro, or pounds. Nevertheless, social media does contribute to the success of your business. If you want to know how, you can use KPIs, or key performance indicators.   It is hard to...

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