The FCM Business and Marketing Blog – bringing you the articles that boost your business

What Is Facebook Flex Targeting?

When it comes to paid advertising, Facebook was already in someways leading the pack with it's targeting software, and now they have firmly upped their game. Flex targeting has been running for a while on 3rd party software but is now available to all. So "what does...

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Should You Worry About PPC Changes?

You may have heard that Google has now decided to remove the right hand ad column. What will this mean for your PPC campaign? For months I have been advising my clients that they needed their ads to appear top left, particularly for mobile users.  Therefore it comes...

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Where Is the Profit in Social Media?

The value of social media to your business is not easily expressed in dollars, euro, or pounds. Nevertheless, social media does contribute to the success of your business. If you want to know how, you can use KPIs, or key performance indicators.   It is hard to...

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Choosing Content over SEO

When your main focus is your website's SEO (search engine optimization), you are in danger of losing the clarity of your message to the audience. It is important to see the content from the perspective of potential clients. If you want to create leads,...

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Getting started on Twitter

Getting Started on Twitter Twitter features a format that is different from many other social media sites, including the extremely popular Facebook. After creating an account and logging in for the first time, many users look at Twitter in dismay and wonder if they...

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Twitter Do’s & Don’ts

Twitter Do's and Don'ts So by now you will probably have come across Twitter.. unless of course you're one of my clients in which case don't worry it's not that scary!!! Understandably running several accounts at any one time I find I spend a LOT of time in the world...

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