Birthday Bashes

So this week we’re all saying Happy Birthday to Twitter, now 10. A pretty big milestone in the life of a social media platform, but what exactly does it do for you? I get asked time and again, how can Twitter effectively be used as a business tool, isn’t...

What Is Facebook Flex Targeting?

When it comes to paid advertising, Facebook was already in someways leading the pack with it’s targeting software, and now they have firmly upped their game. Flex targeting has been running for a while on 3rd party software but is now available to all. So...

Should You Worry About PPC Changes?

You may have heard that Google has now decided to remove the right hand ad column. What will this mean for your PPC campaign? For months I have been advising my clients that they needed their ads to appear top left, particularly for mobile users.  Therefore it comes...

Where Is the Profit in Social Media?

The value of social media to your business is not easily expressed in dollars, euro, or pounds. Nevertheless, social media does contribute to the success of your business. If you want to know how, you can use KPIs, or key performance indicators.   It is hard to...

Choosing Content over SEO

When your main focus is your website’s SEO (search engine optimization), you are in danger of losing the clarity of your message to the audience. It is important to see the content from the perspective of potential clients. If you want to create leads, you will...

What Does a Search Engine Consider Good Content?

What Does a Search Engine Consider Good Content? Search engines rank website content for quality on certain basic variables. There are no special secrets or tricks to bring up this ranking without genuinely increasing the quality of the articles or blog posts you...