So what exactly is Pay Per Click (PPC)?
PPC is a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It’s designed to direct users directly to a defined place on your website, those people looking specifically for your product/service.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, a printer manufacturer will bid on a keyword such as “inkjet”.
When users perform an internet search, the results are assessed and ranked, with the closest match appearing higher up the page. This “organic” SEO is based on criteria, including content, headers, page titles, internal links, links back to the site from other reliable websites and much more.
On the search results page there will also be sponsored links at the top of the page and on the right-hand side. These adverts are generated through Google AdWords. Your business wants to be on the top left, as you can see here from this example the majority of page one is taken up by paid ads and Google My Business.
Organic placing whilst important will no longer get you to position 1 on page 1.
However it’s no longer simply Google Adwords, there are other forms of pay per click advertising including YouTube and Facebook.
All of these will improve your web traffic, generate more sales and ultimately improve your existing organic ranking.
Contrary to popular belief it’s not expensive. You can set your own budget, switch it on and off as you need to and with detailed analytics find out exactly what your customers are searching for.
With online competition as strong as it now is can you afford not to look at PPC for your business?
We offer various packages including a start-up which will get you up and running as well as free £75 voucher for your adverts. We can maintain your accounts, advise on your ad content as well as show you how to manage video advertising and social media platforms.
Contact us today to find out more.