Month: April 2020
Social media will never work for you

Social media will never work for you

Social media does not work for you.  It works for its owners, which, these days, increasingly means its shareholders.  You don’t work for social media.  You use social media to further your business objectives.  Keep these realities in mind...

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How to increase your social media engagement

How to increase your social media engagement

At present, engagement is possibly the single most important metric in digital marketing.  Basically, everything stems from it so everyone, understandably, wants to maximise it.  Here are some tips on how to do so. Make sure all your content has a clear focus If your...

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How to use LinkedIn to boost your business

How to use LinkedIn to boost your business

LinkedIn is often described as “Facebook for grown-ups” and superficially that’s a pretty fair comment.  There is, however, one huge difference between them and it’s that Facebook has been trying to make itself all things to all people, whereas LinkedIn has kept...

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