Blog

CONCEPT | CONTENT | COMMUNICATION

Featured Article

Top tips on live-tweeting

Top tips on live-tweeting

Social media platforms, including Twitter, need fresh and relevant content to justify their existence and ensure their survival.  There’s nothing fresher than a live event, which is why the main social media platforms are now doing what they can to encourage their...

read more
Work Differently

Work Differently

New Year, New Start... How many times have you read that this week? We all have those thoughts, that we could be working better, smarter and especially for the sole traders, we know we're likely doing too much. How often do you get to the end of the day and have the...

read more
A little Rant

A little Rant

I have tried very hard over the last few weeks not to become engaged in the political rants however I'm bloody tired of seeing people's opinions forced upon me. Right now I don't believe we have anyone capable of being the leader this country needs. We need someone to...

read more
GDPR Marketing – Are We Doing It Right?

GDPR Marketing – Are We Doing It Right?

For the last few months you haven’t been able to turn around without bumping into a GDPR email or notification. If you’re anything like me, once you’d gotten over the annoyance of an inbox full of “please stay” emails you will have secretly smiled at the thought of a...

read more

You’re In The Wrong Place

So yesterday morning I happened upon Radio 2 and caught the end of Jeremy Vine disparaging LinkedIn.  Firstly I was surprised that they were talking about social media and secondly that the overall opinion seemed to be that LinkedIn no longer had value.. Which then...

read more

The Write People

As you may know, last week I attended the London Book Fair.  To be honest I had a fair amount of trepidation on the days running up to it, for a sole proprietor that was a lot of expense, time and energy - so was it worth it? I can honestly say that it was. I was...

read more

Virtually There

So roughly 8 weeks ago on the spur of the moment, I booked a stand for the London Book Fair. 3 Days in Olympia, what could be better? Of course having never exhibited before, there were a lot of things I didn't know about, hadn't considered and quite honestly scared...

read more

Twitter Do’s & Don’ts

Twitter Do's and Don'ts So by now you will probably have come across Twitter.. unless of course you're one of my clients in which case don't worry it's not that scary!!! Understandably running several accounts at any one time I find I spend a LOT of time in the world...

read more

Where Is the Profit in Social Media?

The value of social media to your business is not easily expressed in dollars, euro, or pounds. Nevertheless, social media does contribute to the success of your business. If you want to know how, you can use KPIs, or key performance indicators.   It is hard to...

read more

Choosing Content over SEO

When your main focus is your website's SEO (search engine optimization), you are in danger of losing the clarity of your message to the audience. It is important to see the content from the perspective of potential clients. If you want to create leads,...

read more