business
It’s Time For Your Close-up

It’s Time For Your Close-up

Over the last ten years, social marketing has changed beyond any initial concept of what it could be, or how effective it would become to businesses. When I started FCM Media back in 2011, the main platforms Facebook & Twitter were still in their infancy and...

read more
Social media will never work for you

Social media will never work for you

Social media does not work for you.  It works for its owners, which, these days, increasingly means its shareholders.  You don’t work for social media.  You use social media to further your business objectives.  Keep these realities in mind...

read more
How to use LinkedIn to boost your business

How to use LinkedIn to boost your business

LinkedIn is often described as “Facebook for grown-ups” and superficially that’s a pretty fair comment.  There is, however, one huge difference between them and it’s that Facebook has been trying to make itself all things to all people, whereas LinkedIn has kept...

read more
How to get the best out of social media

How to get the best out of social media

Social media began as nothing but fun and hopefully, it still is fun, even if it’s also your job.  For businesses, however, it’s also a serious marketing tool and so it’s important to use it properly.  With that in mind, here are some tips to help. Whilst...

read more
Working From Home Tips

Working From Home Tips

I've been fortunate enough to have had a home office for the last 12 years, I started off working for myself when my children were younger (6 & 8) and so I know the challenges some of you may be facing, doing it for the first time this week. There are...

read more
Time on your hands?

Time on your hands?

As we head towards a period of lockdown (it may only be a few days away) or at the very least, self-isolation, it may be tempting to see it as "spare" time or even an enforced holiday. However, that's not really the case, is it? If like me, you're a micro-business...

read more
Do You Really Want Me?

Do You Really Want Me?

On Friday morning I was "treated" to a sales call.  Now I was expecting the call having enquired about their services.  It was a well know business growth company that had been recommended.  I should state that I wasn't overly impressed with their product or the cost,...

read more
What Makes You Special?

What Makes You Special?

It's an interesting question and one which I was asked recently. How do you answer? In the UK we're very much taught not to be a bragger or to "blow our own trumpets", so it's ingrained in us from an early age not to think of ourselves in that way. But of course, each...

read more
Work Differently

Work Differently

New Year, New Start... How many times have you read that this week? We all have those thoughts, that we could be working better, smarter and especially for the sole traders, we know we're likely doing too much. How often do you get to the end of the day and have the...

read more

You’re In The Wrong Place

So yesterday morning I happened upon Radio 2 and caught the end of Jeremy Vine disparaging LinkedIn.  Firstly I was surprised that they were talking about social media and secondly that the overall opinion seemed to be that LinkedIn no longer had value.. Which then...

read more