business

The Write People

As you may know, last week I attended the London Book Fair.  To be honest I had a fair amount of trepidation on the days running up to it, for a sole proprietor that was a lot of expense, time and energy - so was it worth it? I can honestly say that it was. I was...

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Virtually There

So roughly 8 weeks ago on the spur of the moment, I booked a stand for the London Book Fair. 3 Days in Olympia, what could be better? Of course having never exhibited before, there were a lot of things I didn't know about, hadn't considered and quite honestly scared...

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Choosing Content over SEO

When your main focus is your website's SEO (search engine optimization), you are in danger of losing the clarity of your message to the audience. It is important to see the content from the perspective of potential clients. If you want to create leads,...

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