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Over the years Instagram has proven itself to be one of the most useful tools for showcasing your brand and marketing your products. As a result of the platforms accelerated growth, over the years Instagram had evolved and changed, and as such, we as ‘content...
Over the last ten years, social marketing has changed beyond any initial concept of what it could be, or how effective it would become to businesses. When I started FCM Media back in 2011, the main platforms Facebook & Twitter were still in their infancy and...
Social media platforms, including Twitter, need fresh and relevant content to justify their existence and ensure their survival. There’s nothing fresher than a live event, which is why the main social media platforms are now doing what they can to encourage their...
Even though the majority of people are likely to consume their news through social media platforms, it is actually produced by independent media outlets. Some of these are mainstream names while others are niche publications. Regular media outlets can play an...
Business-to-business social media and business-to-consumer social media operate on similar principles, but there are massive differences in the practicalities. This means that if you want to market to both sectors, it’s strongly recommended to have two separate...
Twitter is very much the “odd-one-out” of the social media platforms. While other platforms actively encourage you to post long-form, multimedia content, Twitter is still very much focussed on short messages. These days, it’s common for these to be...
Social media does not work for you. It works for its owners, which, these days, increasingly means its shareholders. You don’t work for social media. You use social media to further your business objectives. Keep these realities in mind...
At present, engagement is possibly the single most important metric in digital marketing. Basically, everything stems from it so everyone, understandably, wants to maximise it. Here are some tips on how to do so. Make sure all your content has a clear focus If your...
LinkedIn is often described as “Facebook for grown-ups” and superficially that’s a pretty fair comment. There is, however, one huge difference between them and it’s that Facebook has been trying to make itself all things to all people, whereas LinkedIn has kept...
Social media began as nothing but fun and hopefully, it still is fun, even if it’s also your job. For businesses, however, it’s also a serious marketing tool and so it’s important to use it properly. With that in mind, here are some tips to help. Whilst...