Marketing

Over the last ten years, social marketing has changed beyond any initial concept of what it could be, or how effective it would become to businesses. When I started FCM Media back in 2011, the [...]

Social media platforms, including Twitter, need fresh and relevant content to justify their existence and ensure their survival.  There’s nothing fresher than a live event, which is why the main [...]

Even though the majority of people are likely to consume their news through social media platforms, it is actually produced by independent media outlets.  Some of these are mainstream names while [...]

Business-to-business social media and business-to-consumer social media operate on similar principles, but there are massive differences in the practicalities.  This means that if you want [...]

Twitter is very much the “odd-one-out” of the social media platforms.  While other platforms actively encourage you to post long-form, multimedia content, Twitter is still very much focussed [...]

Social media does not work for you.  It works for its owners, which, these days, increasingly means its shareholders.  You don’t work for social media.  You use social media to [...]

At present, engagement is possibly the single most important metric in digital marketing.  Basically, everything stems from it so everyone, understandably, wants to maximise it.  Here are some [...]

LinkedIn is often described as “Facebook for grown-ups” and superficially that’s a pretty fair comment.  There is, however, one huge difference between them and it’s that Facebook has been [...]

Social media began as nothing but fun and hopefully, it still is fun, even if it’s also your job.  For businesses, however, it’s also a serious marketing tool and so it’s important to use it [...]

I’ve been fortunate enough to have had a home office for the last 12 years, I started off working for myself when my children were younger (6 & 8) and so I know the challenges some of [...]