Social media platforms, including Twitter, need fresh and relevant content to justify their existence and ensure their survival. There’s nothing fresher than a live event, which is why the main social media platforms are now doing what they can to encourage their creators to go down this path. Twitter is way ahead of the curve here, with live tweeting having been established for years, but if it’s new to you, at least as a content creator, here are some tips on making it work.
Establish a specific hashtag
Hashtags are how you keep track of what’s happening on Twitter and that’s a lot, so the more specific (and relevant) you can make your hashtag, the easier life will be for all concerned, including you. Use that hashtag on all tweets and encourage your followers to use it too.
Make sure people know about your event
This is an obvious step, but put it down on your “to-do” list anyway, because it’s extremely important and you will kick yourself if you end up losing traction on an event, purely because you failed to let people know it was happening. In addition to letting people know as far in advance as possible, make a point of reminding them nearer the time.
Make sure you’re familiar with any equipment you’re using
What this means in practice will depend on the situation, but in short and simple terms, if anything is new to you, no matter how simple it appears, check you know how to work it (which will also confirm that it is working).
On a similar note, if you’re live-tweeting from an event venue, make sure you know not only where you need to be and when, but also how to get there and that includes being able to find your way around the inside of a building (as much as necessary).
Prepare as much content in advance as possible
One of the great ironies of live-tweeting is that it is often possible to create a lot of content in advance, or at the very least do some advance work on it. For example, if you’re covering a conference, then you’ll probably know the names of the speakers and the topics they intend to cover. You’ll presumably want to provide this information as part of your live-tweet coverage so prepare the tweets in advance.
Have some “filler” content
Assume there are inevitably going to be some technical hitches, either at your side or at the event itself. Be ready to fill in the silence with some filler content. For example, if you were attending a conference where you knew the speakers, you could look up their biographies and tweet them out when nothing was going on (or when you were trying to figure out how to fix the problem at your end).
You might also want to have some questions or comments you could throw out to your followers to encourage them to “chat amongst themselves” during this period. For bonus points, have some polling topics ready-prepared or even just look up some relevant meme-type content to keep people amused while the situation is being resolved.
Create a crib sheet for yourself
Make sure you have any key data in a crib sheet to which you can easily refer and from which you can easily copy and paste. Key data includes points such as Twitter handles, proper names (of people and places), dates and so forth. Even if the people involved in the event aren’t particularly sensitive about such issues, it’s both polite and professional. It also ensures that any attribution is correct and makes life easier for anyone who wants to undertake further research on the person or topic in question.
On a side note, it may not be live in the sense of an event, but with lockdown still happening, then the Twitter Hours are another form of “live” event. This is a great list of all of the current weekly hours.
Find one that is local to you or resonates with your business and spend an hour Twitter networking.
As always if you need help or advice on your social marketing, please contact us.